The Rezonate Podcast is a collaborative endeavor between
Dereck Bermudez of Wavv and
Julia Bustamente of DesignScottsdale. As business owners, we're not free from the day-to-day operations and everything else in-between family life and such. We're real, we all have lives with a finite amount of time with shifting priorities.
We're also dreamers who need to have realistic expectations. Our hope is that the Rezonate Podcast will encourage the current and next generation of individuals in the marketing and advertising industry to consider their role and how they are impacting the world.
Marketing and advertising is powerful. It can bring people together and rally behind an idea, it can create loyalty, make us feel encouraged, inspired. In contrast, it can also manipulate us and convince us we need certain things, right now. It can pressure us, make us feel wrong for not buying, make us question our morals, our character. We start to define ourselves with these things and make them part of our identity.
So our question to you is — what impact are you supporting?
We worked on the wrong side of advertising until a new perspective was introduced to us. You have the same opportunity as we do and the Rezonate Podcast is how we're getting the word out.
Dereck & Julie